SVT 2 is the second channel of the Swedish National Broadcaster. It provides narrower content and more in depth analysis of current affairs, arts and culture.
During the extensive pitching process we developed the core concept of the brand platform. Our goal to challenge the viewer to take a closer look.
All the Identifiers were shot in studio on a 2 day shoot. Set builds and limited use of CG were used to tie it all together.
A full channel package is now small job, we created a complete on air identity with a full toolkit for trailers, promo and carting.