An Heir is Born

Market Research & Brand Strategy

The first step in creating a great campaign is knowing your audience. The Launch ion crusader Kings 3 was a major milestone for PDS so we needed to be sure that we were on the right track. So together with our Partners at POST STHLM we did focus groups, and research that resulted in the development of market segementations and  4 unique personas that were used to define the brand strategy.

Brand Development

With the brand strategy in hand the next step was to develop a whole new visual identity for Crusader Kings that could support future development and improve functionality across all media. The goal for the new brand involved the development of a completely new logo with accompanying wordmark and iconography and we also commissioned a brand new typeface for use in game and in communications.

Campaign Creative

When it came time to announce to the thousands of fans at PDX con that Crusader Kings 3 was coming we knew that we would need a uniquely powerful trailer. To that end we penned a script with a ending that only a game like CK 3 could support and set about trying to realise it in a unique visual style where every frame would look like a painting. After may rounds of concept development, storyboarding and animatics we pulled in the help of Light Film International to deliver the final CGI.