Football is more than a sport it is a religion
In conversation with some serious fans it became clear to us that their devotion to their team was something more than hope. They had real faith in their team. We decided to celebrate this by capturing the stadiums around Sweden as spiritual places for the players and the fans. Securing the rights to Hozier’s take me to church immediately before it blew up helped too.
To really do justice to the Swedish football league it was crucial to get out and there and shoot in Sweden. A 5 day shoot across the country ensured, getting us up close and personal with the biggest names in the leagues and their home stadiums.
Being able to edit, grade and online in house means we can keep tweaking the production until its just how we want it. No compromise required.