A hybrid sports and lifestyle channel. 50% sport 50% lifestyle. Wait. What?

Concept Development

A unique brief sometimes requires a unique collaboration. For this assignment we hooked up with Branding Agency Peacock who provided the brand strategy. Then together we cooked up the core visual concept.

Live Action

To source all the photographic elements we needed for the package a shoot was required. Never a dull moment when you have a horse, a flamenco dancers, and an extreme BMX rider on set at the same time.

Broadcast Design

Channel branding is one of our all time favourite past times. What’s not to love, all those deliverables….